Digital Copywriter

Digital Copywriter

  • Part Time
  • Remote
  • Remote

Greater Public

At Greater Public, we help public media to thrive by giving the people who raise money for public and independent media the tools and confidence to be fabulous at their jobs. We’ve helped public radio and television organizations raise tens of millions of dollars. These funds go toward the news and music programming that make communities richer and more connected.

As Digital Copywriter, your writing skills and digital content expertise will connect our users with the knowledge and training they seek. Your content will feed our sophisticated email marketing program and educational web content. You’ll help design our digital marketing campaigns and the digital content sought by our highly-engaged audience.

We are a small and ambitious nonprofit whose work is growing in scope and complexity. Your work as Digital Copywriter will expose you to almost every corner of what we do, giving you the opportunity to grow your industry expertise and diverse skill-set.

Your Opportunity

  • Execute the content for a dynamic email engagement program of 300+ sends per year.
  • Create and refine web and blog content that gives our users the tools they need to be great at what they do.
  • Join a supportive team that values initiative, independence, professionalism, and having a sense of humor.
  • Use your writing and content-strategy knowledge to measurably increase user engagement on our website and improve their learning experience.
  • Flex your expertise as part of a small team that respects and devotes resources to your informed recommendations.
  • Work for a nonprofit organization that’s making a national impact on the viability of independent news (public radio, public TV, and podcast nerds need apply).
  • Work on the best platforms available to small and mid-sized businesses, like Hubspot, Salesforce, WordPress, G-Suite, etc.
  • Work from anywhere in the United States, including from home. Or, work from our Minneapolis headquarters.

This part-time staff position is 12-18 hours per week. Benefits for part-time employees include flexible scheduling, paid time off, paid sick time, and a parking or transit allowance for Twin Cities based candidates. The pay range for this position is $22-$30/hour dependent on experience.

Performance Profile

Within 6 months, you will:

  • Write all email marketing copy, connecting our users with the tools they seek. (50% of your work)
  • Independently move copy through the drafting and approval process in a timely way, working with multiple collaborators.
  • Write key pieces of copy for using SEO and digital copywriting best practices.
  • Contribute to weekly marketing meetings.
  • Be deeply familiar with AP style and Greater Public’s own style guide.
  • Copy-edit blog posts generated by our team of industry experts.
  • Format web documents for consistency and brand guidelines.
  • Complete the Hubspot Inbound Training.

Within 12-18 months, you will:

Be highly independent and require minimal day-to-day management…

  • Become a go-to copy-editing resource for a wide range of internal and external communications.
  • Help strategize the content marketing calendar for the Greater Public blog and write blog posts based on expert interviews.
  • Serve as a project manager for key content pieces in development, using your good-naturedness to usher work forward with folks who don’t speak “content marketing” as a first language.

The strongest applicants will have digital and email copywriting experience, knowledge of content marketing, SEO, and email marketing best practices. Some knowledge of the public media industry and/or nonprofit fundraising is preferred. Expect to attend Greater Public’s annual conference, the Public Media Development and Marketing Conference (PMDMC), held each summer in a different U.S. city.

As part of the application process, please plan to include two writing samples demonstrating your knowledge of digital copywriting.

In order to ensure the long-term wellbeing of public and independent media, Greater Public celebrates the demonstrated reality that diverse and inclusive organizations get better results. We welcome and affirm the whole, authentic self of each member of our team, regardless of age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective.

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